At Dharma PR and Marketing Consultancy, we partner with businesses that care — but that doesn’t mean they play small. In fact, the most courageous founders are often the most values-led — and they’ve got something to prove.
Coming out of the IGNITE25 conference, one theme rang loud and clear:
Founders aren’t just building businesses — they’re building themselves.
They’re navigating vision under pressure, making complex decisions, and leading with both conviction and care. When your business is purpose-driven, every choice carries more weight — because the mission matters.
Here are the big takeaways — and why they matter if you’re building a values-led brand:
⸻
💥 1. Purpose + Profit = Power
Maxine Laceby, founder of Absolute Collagen, started her multimillion-pound brand in her kitchen — in her 50s. Her advice?
“Make your own spotlight.”
Purpose isn’t a footnote — it’s your launchpad. At Dharma PR and Marketing Consultancy, we believe your mission should sit front and centre. A clear communications strategy doesn’t distract — it accelerates. Visibility isn’t vanity — it’s velocity.
⸻
🧭 2. Strategy That Lives
Emma Fishlock, founder of Real World Consultancy, is known for her practical, heart-led approach to business. She asked:
“Does your strategy live on your wall?”
For socially conscious brands, strategy can’t sit in a drawer. It needs to be visible — guiding daily decisions, partnerships, and growth. At Dharma PR, we help founders embed this kind of clarity into their brand communications, so purpose leads to action.
⸻
🌱 3. Founders Need Space to Breathe
Pamela Aculey, founder of Just Like Me Books and MIXD Reality, showed us that:
“It’s not about balance. It’s about alignment.”
She’s building inclusive, augmented-reality children’s books while navigating life as a parent, creative, and founder — and her message hit home.
Some weeks you’re 80% in. Others, just 20%. But you’re still showing up — and that counts.
We see this in so many of our clients — purpose-led founders wearing every hat: visionary, operator, team lead, communicator. Our role is to help you find alignment through clarity, so you can lead with focus — not overwhelm.
⸻
💰 4. Brand = Business Currency
Juliet Barratt, co-founder of Grenade, reminded us:
“Brand isn’t a nice-to-have. It is the business.”
Whether you’re pre-seed or post-Series A, your brand is your strongest currency. It shapes how investors, partners, and customers see you. At Dharma PR, we help founders craft narratives that are not only magnetic but meaning-rich — so you’re remembered for the right reasons.
⸻
🤝 5. Clear Communication = Trusted Growth
Whether you’re pitching to investors, applying for grants, or growing through community-led campaigns — people invest in clarity, consistency, and confidence.
That’s what strategic communications unlocks. Not fluff. Not noise.
Real connection. Real traction.
⸻
Final Word
If you’re a founder building a business that means something — to people, to communities, to the planet — we see you.
We understand what it’s like to juggle growth with values, scale with soul, and visibility with authenticity. That’s why Dharma PR and Marketing Consultancy exists: to help you turn your mission into momentum through bold campaigns, strategic messaging, and visibility that’s both impactful and commercially smart.
Because when you’re building something that matters, your voice needs to be heard.
⸻
Ready to step into your spotlight?
Let’s talk. Book a discovery call with Dharma PR and Marketing Consultancy and explore how we can support your next bold move.
👉 [Book your call here] (Insert your link)
